THE Story of Haibike

1995

Haibike History 1995

HAIBIKE BRAND FOUNDED BY SUSANNE AND FELIX PUELLO

In 1995, Susanne and Felix Puello founded the brand Haibike. Susanne is the CEO of Winora Group and great-granddaughter to the company founder, Engelbert Wiener. In the beginning these sporty bikes were still offered under the name of our parent brand Winora, but soon became Haibike. Over the next 15 years, the brand developed new models and further advanced, both visually and technically.

2010

Haibike History 2010-1

HAIBIKE PRESENTS THE ANCESTOR OF ALL eMTBs: THE HAIBIKE eQ XDURO

The forefather of all eMTBs, the Haibike eQ XDURO, is presented at Eurobike. The response is great right from the start: Never before has a manufacturer created a truly off-road suitable eMTB. Haibike’s turned motor concept and the initial design will be copied multiple times in the future. The initial range consists of four models (Fully, Hardtail, Cross and Trekking). The demand exceeds the supply and the XDUROs sell out quickly. This is a turning point in our history.
Haibike History 2010-2

Haibike is first to implement Gravity Casting Technology

Haibike is using a special production process for the very first XDURO: Gravity Casting. This casting process originated from the motorcycle industry and makes it possible to produce complex components that are extremely stable and precise, but yet very lightweight. This technology is mainly used for our “interface,“ also known as the engine mount. This is the heart of the frame, where technical functions work together. This technology is used by more and more competitors later on.

2011

Haibike History 2011-1

THE FIRST iF AWARD, THE FIRST 29“ eMTB, AND eROAD BIKE STUDY

Design and technology continue to advance. The XDURO RX receives the iF Design Award, one of the most renowned international design awards. The range grows to eleven models, with new versions to come, including the eQ XDURO 29, an eBike that combines two mega trends: 29 inch wheels and eBikes. Also presented at Eurobike 2011 is the XDURO Race, a fast 28mph eRunner, electric road bike. The positive response from professional circles and favorable road tests lead Haibike to include an eRunner in the development for the next season. This is the beginning of a new category: “fast road.”

2012

Haibike History 2012-1

Sabine Spitz rides Haibike

Haibike gains a prominent ambassador: the well-known and talented German mountain biker, Sabine Spitz, will ride Haibikes. Sabine successfully competes in the world elite with the new Haibike ProTeam for the next four years. The Sabine Spitz Haibike ProTeam is one of the UCI-Top 3 Teams for a long time.

Haibike History 2012-2

Sabine Spitz wins Olympic Silver on Haibike

In her first year with Haibike, Sabine Spitz wins Olympic Silver in London - despite crashing on a steep section of the course.
Haibike History 2012-3

Maximilian Semsch circles around Australia

German national Maximilian Semsch circles around the Australian continent with his XDURO Trekking. The “Around OZ“ tour is the first of its kind, covering nearly 10,000 miles, and making it the longest tour in the history of the modern eBike. Maximilian is riding a standard XDURO Trekking, which doesn’t show any damage other than two broken spokes, even under extreme conditions and 18lbs of luggage.

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Haibike History 2012-4

THE FIRST ALLMOUNTAIN eBIKE AND HAIBIKE S-PEDELEC

The product range is growing to 17 models. Including the first AllMountain eBike, that will set the future trend of longstroke eBikes with its 150mm suspension travel. Haibike presents a fast 45km/h eBike, the XDURO Trekking S, for the first time. The name affix "eQ" is dropped, the name "XDURO", which is a portmanteu word comprising the words X-Cross & Enduro, becomes the sole model name.

2013

Haibike History 2013-4

German Chancellor Angela Merkel visits Haibike

High-ranking visitor at Eurobike: Angela Merkel, the German Federal Chancellor, visits the Haibike booth and asks Susanne and Felix Puello to explain to her the highlights of the brand.

Haibike History 2013-1

The XDURO² succeeds the legendary XDURO

Haibike presents a completely new product range at Eurobike. With 37 models the message is clear: Haibike is committed to ePerformance. There are many technical changes as well: a new drive unit and a completely new aluminum frame take XDURO to a new level. Haibike also debuts more important design features: the double bent top tube, the SkidPlate, and the slanted suspension duct.
Haibike History 2013-2

Haibike introduces the SkidPlate

A small but important component: the SkidPlate. Made of impact-resistant plastic it protects the motor from damage and scuffs. Haibike is the first manufacturer worldwide to introduce this component with the XDURO² line. Unlike the first XDURO, where the motor was turned toward the inside of the frame, the new motor is mounted underneath the frame and would be unprotected. More and more brands integrate the SkidPlate after that, which slowly became character-defining for sporty eMTBs.
Haibike History 2013-3

THE FIRST eENDURO: THE HAIBIKE XDURO NDURO

Also introduced this year is another eBike that will change the market: the XDURO Nduro. With 180mm travel it opens up the young sport to completely new terrain and riders.
Haibike History 2013-5

Haibike goes OnRoad

For the first time Haibike presents fast and pure road models and transfers its performance focus of the XDURO offroad models to the road. The result is the XDURO Race: the first large-scale production eRunner and the Superrace, a fast Flatbar Runner.
Haibike History 2013-6

HAIBIKE INTRODUCES “ePERFORMANCE“

A new sport needs a new name—Haibike introduces the term “ePerformance.“ An abbreviation for "electric performance": the combination of pure human (physical) performance and electric support. Even though "ePerformance" is similar to the term “eBike“ it consciously distances itself and sets the main focus on performance to emphasize the basic idea of ePerformance: sporty, performance-oriented eBiking.

2014

HAIBIKE SDURO DEBUTS

The XDURO gets a brother: the Haibike SDURO. The new line features a new YAMAHA drive unit, which is exclusively introduced through Haibike. The SDURO becomes an instant success thanks to its handling characteristics, reliability and the price-performance ratio. The SDURO HardNine SL is voted the most popular eBike in the German bicycle market in its first year. The YAMAHA PW drive unit is voted second most important by retailers.

 

THE FIRST eMTB WITH ELECTRONIC SUSPENSION CONTROL

Haibike is the first manufacturer to utilize the electronics to control suspension and introduces two SDURO models with electronic suspension control. With this new innovation Haibike opens the door to a new world of electronic assist systems.

 

FIRST GERMAN eMTB CHAMPIONSHIP TITLE ON A SDURO

One day after its reveal in Schweinfurt, the SDURO wins the title in the inaugural German eMTB championship in Bad Säckingen. The 17 year-old Max Brandle wins the championship with a one minute lead ahead of the runner-up.

 

FIRST CARBON eFULLY

At Eurobike 2014 Haibike introduces many new highlights: most notably the first Carbon-eFully with center drive. Three models mark the beginning of the carbon era in the eBike market and once again confirm Haibike is the pioneer. The eFatbike “FatSix” is also introduced.

 

HAIBIKE RECEIVES FIVE iF AWARDS AT A TIME

A first in history: Haibike is presented one of the most renowned international design awards, the iF Award, five times. This includes three ePerformance and two Performance bikes. This is the first time a single manufacturer wins so many awards at one time.

 

THE XDURO FS VOTED “eBIKE OF THE YEAR” IN THE USA

Haibike makes history in the motherland of all mountain bikes. The new “eBike of the Year“ award goes to Haibike at Interbike. The award is presented by none other than Gary Fisher, the king of mountain biking. In his speech he calls eBikes the “Next Big Thing.“

 

READERS VOTE THE NDURO PRO INTRO 2ND PLACE FOR “MOUNTAIN BIKE OF THE YEAR“

In the annual poll for “Mountain Bike of the Year,“ by MountainBike magazine, the Haibike XDURO Nduro Pro is voted second place by readers. As the only eMTB in the running, the readers send a strong signal for ePerformance and surprise the entire industry.

 

HAIBIKE INTEGRATES MOTOR AND BATTERY

Haibike integrates the Bosch system components into the frame decreasing the optical size of the motor by 38%. The battery is formally and technically integrated as well. Haibike strives for a concept of “visible integration”: all character defining components are optically integrated, but stay visible as shaping features.

2015

Haibike History 2015-1

GUIDO TSCHUGG SWITCHES TO HAIBIKE AND AN eBIKE

Guido is one of the most famous German mountain bikers. He is a four-time German champion in Dual, six-time German champion in 4Cross, a world championship bronze winner, and the only German to participate at the legendary RedBull Rampage – twice. The likeable Guido Tschugg from the German Allgäu region is the first active professional to switch onto an eMTB and he changes the perception of ePerformance.
Haibike History 2015-2

THE FIRST eDOWNHILL: THE XDURO DWNHLL PRO

Once again Haibike raises the bar and expands our successful line of longstroke eBikes. With the new XDURO Dwnhll PRO, Haibike presents a downhill bike with a high-performance drive unit that makes the impossible possible: a genuine downhill bike that goes uphill just as well without a lift or shuttle—breaking the limits and creating an unknown range of use. The Dwnhll is a great success from the start. Based on the regular series bikes a Guido Tschugg limited edition is also introduced.

2016

Haibike History 2016-1

Gary and Rachel Corbett set new distance records

An Australian couple quits their jobs, sells their house, and leaves for Europe to set a new long distance world record on eBikes. German national Max Semsch set the previous record on his “Around-Oz“ tour on a Haibike. The two Australians discover their passion for eBiking and keep on riding. Haibike follows their journey and declares them Haibike heroes. Because they are!

Haibike History 2016-3

HAIBIKE PRESENTS eCONNECT

Haibike goes digital and connects eMTBs through eConnect, opening doors to a new digital era. eConnect is a small device that is integrated into the eBike and sends and receives data. This offers functions like GPS based theft control, bike localization, a riding log, and exporting rides possible. All of your riding information can be viewed and managed on a special smart phone application. Haibike paves the way for smart ePerformance bikes.

Learn more about eConnect

Haibike History 2016-2

Pro Andi Wittmann switches to Haibike

Another pro switches to Haibike: German national Andi Wittman is one of the world’s best dirt bikers, who currently holds the world record in high jump, organizes bike events, and is so fit he wants to get into the Enduro race scene. After a horrible crash, Andi can no longer compete professionally, but during his tough fight back onto the bike he discovers eBikes.

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Haibike History 2016-4

Haibike integrates the display into the stem

Another step toward integration: Haibike develops a new stem designed around the display for its European customers. The display is seamlessly integrated into the stem and protected from damage.

2017

Haibike History 2017

Haibike introduces the Modular Rail System and InTube Battery Concept

The Modular Rail System (MRS) makes it possible to mount different components easily and quickly on the bike. The upper side of the down tube features an integrated mounting rail on which you can freely decide where to mount for example bottles or bags. Our new InTube Battery Concept (IBC) offers a new level of integration, aesthetic beauty and functionality. It is offered for a wider range of our products.

2018

Sam Pilgrim History

SAM PILGRIM NOW PERFORMS FOR THE ePERFORMANCE PIONEER HAIBIKE

The British Freeride champion Sam Pilgrim now also counts on ePerformance and will use the full potential of the XDURO line in order to redefine the limits of eMountainbikes. With his custom-made Haibike Jump Bike, Pilgrim will attend several events of the FMB World Tour. On his social media plattforms, where he has over 500,000 followers up to now, he will demonstrate 'what’s possible on an ebike with new tricks and big jumps' with adrenalin-fuelled videos.

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